Strategy
Built a marketing-funded, self-service storefront to scale customer engagement across Salesforce's 30 strategic accounts, shifting from a 1:1 to a 1:Few and 1:Many engagement model.
Impact
Empowered sellers to independently activate customer engagement opportunities while extending Marketing's reach, efficiency, and investment across 30 strategic accounts.
Built and operationalized a scalable Top Account marketing ecosystem from the ground up — owning everything from strategy and budget governance to platform development, merchandising, vendor management, and execution — transforming how Marketing enabled Sales to engage strategic customers at scale.
My Role & Ownership: Served as the end-to-end program owner, leading strategy, program development and launch, website creation and management, budget allocation and governance, merchandise curation, and ongoing execution. Managed external vendor relationships and fulfillment operations while enabling Sales AEs to independently activate customer engagement opportunities.
